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New app available for waterfowl hunters

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News from Powderhook

LINCOLN, NEBRASKA - Cabela’s and Powderhook are pleased to announce the launch of “Waterfowl Tracker,” a free app that allows hunters to monitor waterfowl migration activity and harvest reports in their neck of the woods, and up and down their flyway. 

Highlighted features of the app include four heat maps optimized for waterfowl migration. Eric Dinger, CEO of Powderhook, says it’s set up that way for an important reason. 

“Each waterfowl species migrates at a slightly different time,” Dinger said. “We engineered the app such that users can see a map specifically built for mallards, other ducks, dark geese and light geese. In time we believe users will really enjoy the ability to differentiate the snow goose migration from the Canada migration.” 

Other features include observation and harvest reports, though the app makes it impossible to pinpoint the exact location of a single report. “As a waterfowl hunter, the last thing I want to do is give someone the specific location of where I’m hunting. So, we don’t use pins, and our heat map blurs the user’s location by anywhere from 20 to 40 miles,” said Dinger. 

Waterfowl Tracker is a free app, thanks to a partnership with Cabela’s. According to Dinger, the team at Cabela’s and many others throughout the country played an important role in contributing to the design of the app. 

“Waterfowl Tracker contains several hundred reporters we call Insiders, and these individuals are field employees and pro staff members of our partner brands,” Dinger said. “Their feedback and ongoing participation in the app helped us get to where we are today, and Insiders will continue to add insightful reports people can rely on. Users of the app will notice the logo of the Insider’s affiliated company on the reports these individuals generate.” 

While the app is free, users are able to upgrade the app for $2.99 to include Powderhook’s database of over 650,000 public hunting grounds. Additional features available via the upgrade include the ability to zoom as far as possible and several others to be announced in the coming weeks.

“Hunters play the biggest role in conservation efforts across this country through purchasing licenses, firearms and ammunition,” said Phil Shuyler, Cabela’s lead on the project. “These days, a hunter may only have limited time to prepare for and plan a hunt. We want to ensure they have the greatest opportunity for an enjoyable time outdoors, so they continue to carry on our hunting heritage.”

Waterfowl Tracker is available for download through the Google Play and Apple App stores and can be accessed without the app via www.waterfowltracker.com on desktop devices.

About Powderhook

Powderhook’s mission is Access for All. That means access for new hunters, anglers and shooters; for parents and their children; for neighbors who haven’t been out in the field for years; and for you. Powderhook works with the nation’s leading conservation organizations, retailers and manufacturers. 

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