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COVID-19 Youth Campaign shares part 7

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News from CSKT 

PABLO — Two Eagle River School graduate Jayante Pichette jumped at the chance to continue the Confederated Salish and Kootenai Tribes’ COVID Youth Community Care and Awareness Campaign, which is a series of culturally relevant COVID-19 awareness messages for the Flathead Reservation.

“I’ve always had this love for music and it allows me to express myself,” Pichette said. “My emotions and heart go into everything I create.” 

His indigenous hip-hop flavor comes through in is song, “Message to the Youth,” which was released over the Labor Day weekend.

“This project with the tribe means a lot to me,” he said. “We should take this seriously, as a community. It’s important we wear our masks and do anything possible to protect ourselves.”

Pichette was inspired by many people in his life. 

“(An) inspiration in my personal life was my grandmother Marian Pichette,” he said. “I’ve always wanted to make this world and my community a better place, one day at a time. To show love, appreciation and respect to everyone.” 

Driven by concerns that young people may not be responding to COVID-19 prevention guidelines, a committee of tribal leaders formed to discuss strategies that might raise the awareness among teens that they have the power to protect their elders. What emerged was an innovative social media campaign aimed at the ages of 12 to 18.

The campaign is built upon themes such as "Protect Our Elders" and "Walk Together Well" in order to inspire youth to carry the themes to peers, involve family and positively impact health and safety in the tribal community. 

Jayante can be seen at these music links: https://instagram.com/jamesjayproductions?igshid=fifdj64pc2g0; https://www.instagram.com/jayantepichette; https://www.youtube.com/channel/UCOXMpptngmvg8XyQuKwpVCg; https://www.facebook.com/jayanteoffical; and https://soundcloud.com/jayanteofficial.

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