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News from the Montana Office of Tourism

HELENA – The small community of Roy in Fergus County doesn’t have a traffic light, but it does have some of Montana’s best steak — and now travelers know, thanks to a Montana Office of Tourism partnership with National Geographic Travel.

 “Where the Locals Go: Montana,” an online hub at National Geographic’s website, is sharing authentic Montana experiences such as steak night at the Legion Bar and Grill in Roy with its reported 26 million global unique visitors per month. This partnership allows MTOT to highlight small businesses across the state to a large audience.

 “Partnering with National Geographic has gained major exposure for the Montana businesses and communities who offer the unique experiences visitors come here to enjoy,” said MTOT Administrator Jeri Duran.

National Geographic photographers were on assignment in June and July to capture the best of Montana in summer. New summer-focused content launched this week and includes photos by Montana-based photographer Ami Vitale.

In addition to steak night in Roy, the new content highlights llama treks in Swan Valley, a dude ranch in Kalispell, hot air balloon flights in Stevensville, Pioneer Days in Scobey and more.

 “Where the Locals Go: Montana” launched in March as a season-by-season guide to Montana’s off-the-beaten-path attractions, destinations and experiences. Since then, it has featured winter, spring and now summer content. Montana was the first U.S. destination to receive a “Where the Locals Go” hub. National Geographic staff will return this fall to complete the full year’s worth of content.

View National Geographic’s “Where the Locals Go: Montana” online content at:

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